SONY MUSIC: CALVIN HARRIS ALBUM LAUNCH

With his new album, Funk Wav Bounces Vol. 1, about to drop, global superstar Calvin Harris needed to throw an epic launch party. Sony Music approached playworkgroup to help conceptualize and develop this event, along with related album marketing and digital activations. 

Our recommendations tapped a vast trove of event production experience in myriad locations, and were all developed to position the album as a departure from Harris’ usual EDM style and celebrate its sunny, upbeat sound. These concepts also sought to recreate the fun group vibe of the album, with its eclectic special guest artists including Migos, Frank Ocean, Party Next Door, Katy Perry, Pharrell, Snoop Dog, Ariana Grande, Young Thug, Nicki Minaj, Big Sean, Jessie Reyez, Khalid, Lil Yachty, Travis Scott and A-Trak.

+ LAUNCH ACTIVATIONS
+ EVENT CONCEPTS
+ MARKETING CAMPAIGNS
+ MULTIMEDIA STRATEGIES
+ COLLABORATIONS
+ TECHNOLOGY PARTNERSHIPS
+ ART INSTALLATIONS
+ BRANDED CONTENT