GAP

As GAP’s Global Account Associate Creative Director at Laird + Partners from 2000 to 2006, playworkgroup founder Monica Paganucci oversaw the reinvention of an icon. Charged with reasserting the relevance of this household name and refreshing its creative assets on a massive scale, she led a worldclass team in developing provocative, successful campaigns featuring some of the biggest stars in the business, supported with peerless design execution. From look books and media to retail, packaging and outdoor to strategic partnerships, these GAP campaigns built around American classics (khakis, denim) and global legends (Madonna, Sarah Jessica Parker, Lenny Kravitz, Tom Brady, Chris Rock and many more) truly set the bar for brands everywhere.

+ BRAND REINVENTION
+ CAMPAIGN DEVELOPMENT
+ CELEBRITY PARTNERSHIPS
+ PHILANTHROPIC PARTNERSHIPS
+ OMNICHANNEL CAMPAIGNS
+ PACKAGING REFRESH
+ BRAND BOOK
+ CULTURAL STRATEGY
+ GLOBAL AWARENESS