WELLSOULED

For Well Souled, an innovative concept in which travel, style, photography and inspiration are intertwined, playworkgroup defined a look and brought this identity to life in three dimensions. Working closely with Well Souled’s founder, a writer and former fashion executive, we helped articulate a creative direction, then shepherded it through publication design in a series of beautifully composed, high profile art books. Finally, we leveraged our expertise in visual merchandising to curate a retail environment as inspired and inspiring as the brand itself, infused with beauty and passion.

BRAND IDENTITY

PUBLICATION DESIGN

RETAIL AND POP-UP EXPERIENCE

DIGITAL FLAGSHIP & E-COMMERCE