PHILADELPHIA 76ERS
Widely recognized as one of the most iconic franchises in sports history, the Philadelphia 76ers were in the midst of a long-term reinvention and needed new brand guidelines and identity. playworkgroup jumped at the chance to create a fresh graphic look to appeal to their broadening fan base and bring the team boldly up to date.
Our suggestions took into account the team’s legendary players, from Dr. J to Moses Malone to Allen Iverson, as well as its winning record, with three championships to date. We also factored in the Philadelphia-based team’s unique place in American history, ultimately delivering a logo and look that is clean and elevated, classic yet contemporary, fun and forward-facing.
The 76ers new identity is cohesive and versatile, designed to work as impactfully on the team’s website as it is on all printed collateral and real world activations, from badges and signage to merchandise and uniforms.
BRAND GUIDELINES
